Two Blue Suits, Two Very Different Impressions
They say you shouldn’t judge a book by its cover, but let’s be honest: we do it all the time. And nowhere is that more true than in the business world.
Read More
If you're looking to hire a Miami magician or Miami mentalist for your next corporate event, here's a behind-the-scenes look at what I do.
On June 29th, I had the pleasure of performing at the NABIP Conference in Miami, delivering a high-energy, interactive performance that had attendees laughing, leaning in, and totally engaged. While I rarely post full routines online (to keep the experience fresh for live audiences), here's a quick 30-second clip of one of the lighter moments from my show.
Read More
When it comes to trade shows, standing out is the name of the game. With hundreds of booths competing for attention, the real challenge isn’t just getting noticed—it’s keeping people engaged long enough to start a meaningful conversation. And while branded pens, stress balls, and prize wheels might draw the occasional passerby, they rarely lead to genuine, qualified leads.
So what actually works?
Let’s talk about the power of strategic, live engagement—and how one magician is helping brands turn foot traffic into real ROI.
Read More
Just outside of Las Vegas, in the quiet desert town of Goodsprings, I stepped into a place where the walls aren’t just old—they remember. Nevada’s oldest operating saloon, the Pioneer Saloon, is more than a bar. It’s a time capsule with real bullet holes, a connection to a Hollywood tragedy, and stories that reach back over a century. What I found inside was unexpected, unforgettable, and completely worth the trip.
Read More
I recently visited Desert Center, California—a modern-day ghost town. Once a thriving stopover for travelers, the town now sits in eerie silence. The abandoned gas stations, crumbling buildings, and empty streets tell a story of a place that didn’t keep up with the times. But here’s the interesting part—about 200 residents still live there, carrying on despite the odds.
It got me thinking: how many businesses are just like Desert Center? Once full of promise, but now mere shells of their former selves. And more importantly, how do you ensure your business doesn’t meet the same fate?
Read More
Last week, I had the incredible opportunity to perform for the team at Njevity, a company specializing in Microsoft Dynamics GP business applications. With a mission to transform businesses through modern, integrated solutions, Njevity empowers organizations to increase profitability and make informed decisions with better reporting and analytics.
Read More
Last week, I had the pleasure of performing at the IFA Conference in Las Vegas, representing Tenet Financial Group. As a magician and mentalist, my role was to use my skills to attract attendees to Tenet Financial Group’s exhibit booth, engage them with mind-blowing entertainment, and deliver a compelling message about the company’s funding services for small businesses and franchise owners.
Read More
As the new year begins, I finally have some time to reflect on the incredible journey that was 2024. It turned out to be my best year ever as a professional magician and mentalist, filled with unforgettable moments and meaningful connections.
2024 took me to events all across the country, creating magical experiences for audiences in cities like Miami, Chicago, Baton Rouge, New Orleans, Dallas, Boise, Seattle, San Francisco, and more. Each performance was unique, and I feel privileged to have been part of so many special occasions...
Read More
When planning a party or event, you want it to be memorable. Beyond good food, music, and décor, what truly makes an event stand out is how it connects people. A dynamic way to elevate your event is by incorporating mingling entertainment—interactive performances that flow through the crowd and engage guests personally.
Here’s how mingling entertainment can transform your event and create an atmosphere of connection, excitement, and fun:
Read More
As the holiday season approaches, companies are gearing up to celebrate the year's achievements, bring teams together, and create lasting memories. But how can you ensure that your holiday event stands out from the usual gatherings? Hiring a professional magician and mentalist could be the answer. I’m Lou Serrano, a seasoned performer with over 20 years of experience engaging audiences and bringing excitement to corporate events nationwide. Here’s how I can make your holiday event the highlight of the season…
Read More
New Orleans, LA – Attendees of the SmileCon trade show on October 17th and 18th were in for an unexpected treat as renowned magician and mentalist Lou Serrano took center stage at Henry Schein Dental's booth. The largest full-service distributor of dental products, Henry Schein was showcasing the latest advancements in digital dentistry.
Read More
Trade shows are a major investment, with companies often spending thousands—or even hundreds of thousands—of dollars on booths, displays, travel, and staffing. But if attendees aren’t stopping at your booth and engaging with your team, that investment could be at risk of going to waste.
That’s where I come in. I’m Lou Serrano, a professional magician and mentalist with over 40 trade shows worth of experience. My unique combination of entertainment and brand engagement ensures that your booth attracts attention, fosters meaningful connections, and helps you maximize your return on investment.
Here’s how I can help your company turn your trade show investment into success...
Read More
Hiring the right magician or mentalist can transform your corporate event from ordinary to extraordinary. Whether you're planning a team-building session, holiday party, or a client appreciation event, a professional performer can add that touch of magic your event needs. Here are seven essential tips to ensure you hire the best entertainer for your occasion.
Read More
Magic has always been a captivating art form, enchanting audiences for centuries with its blend of mystery, skill, and showmanship. From the early days of street performers to the grand stages of today, the evolution of magic reflects both the cultural changes and technological advancements that have shaped our world. In this blog post, we’ll take a journey through time, exploring the rich history of magic and how it has transformed into the modern spectacle we know today...
Read More
Trade shows are a battlefield for attention. Endless rows of booths compete for attendee engagement. But fear not, there's a way to rise above the noise and captivate your audience! The answer? Interactive Trade Show Entertainment Ideas.
Read More
The idea of hiring a magician or mentalist can evoke both intrigue and skepticism. From boardroom meetings to annual conferences, these performers promise to add a touch of magic—but not without a sprinkle of misconceptions. Whether it's doubts about their professionalism or misconstrued expectations of what their acts entail, navigating the decision to hire a magician or mentalist requires dispelling common myths. Let's unravel the truth behind 20 prevalent misconceptions about bringing magic into the corporate realm and discover why these enchanting performances are more than just smoke and mirrors…
Read More
Last Saturday evening, I had the pleasure of performing for a wonderfully receptive group of students at the University of San Diego. From the moment I stepped onto the stage at the Peace and Justice Theater, the energy in the room was palpable and only grew stronger as the night progressed…
Read More
In today's fast-paced corporate world, maintaining high employee morale is essential for fostering a productive and positive work environment. Companies are increasingly seeking innovative ways to engage and motivate their staff during corporate gatherings. One unique and highly effective solution is incorporating a magic presentation into these events. Magic performances have a remarkable ability to captivate and inspire, making them a perfect tool for boosting employee morale. Here’s how..
Read More
Networking is an essential ingredient in the world of business. But why take networking advice from a magician and mentalist? Because the skills and principles that make a magician successful—building connections, reading people, and creating memorable experiences—are directly applicable to effective business networking. As a magician and mentalist, I have honed unique skills that offer valuable lessons for anyone looking to improve their networking abilities. Here's how you can apply these insights to your business networking strategy.
Read More
In the corporate world, where data, metrics, and key performance indicators (KPIs) often dominate communication, the power of storytelling is sometimes overlooked. However, storytelling is a crucial skill for engaging and inspiring corporate audiences, whether you’re presenting to executives, training employees, or pitching to clients. Effective storytelling can turn dry facts into compelling narratives that drive action and foster a deeper connection with your audience. Here’s how to master storytelling for corporate settings.
Read More